Wondering How to Navigate Los Angeles Multifamily Investments?

For over 45 years, Fred Leeds Asset Group (“FLAG”) has earned a trusted name in Los Angeles real estate through strategic acquisitions, hands-on operations, and creative investment solutions. With a portfolio spanning more than 300 buildings and over $2 billion in closed transactions, FLAG brings a depth of experience rarely found in the marketplace.

What began as a private investment firm has grown into a full-service platform, offering brokerage services built on the same principles that have driven our own success: long-term value creation, operational excellence, and deep market expertise.

Unlike firms focused solely on sales, our background as owners and operators allows us to advise with firsthand knowledge of what it takes to improve performance—navigating LA’s complex regulatory environment, managing rising costs, and identifying the highest and best use for each asset.

From a 1920s rent-controlled brick apartment building in Koreatown to a 1980s non-RSO asset in Palms, we understand the nuance of each submarket and the profile of the buyers who compete in them. Whether you’re looking to hold, reposition, or exchange into a stronger investment, we help create clarity and confidence in your decision-making.